The CEO and chair of Take-Two Strauss Zelnick has criticised some key video games firms for not correctly supporting E3.
Talking to GamesIndustry.biz, the chief exec mentioned that his agency was a long-time supporter of the commerce present and got here out swinging at different outfits for not showing on the LA occasion, whereas internet hosting their very own reveals close by.
“We have all the time been a supporter of E3 and I believe it served an important objective as a present for the media, as a present for buyers, as a present for distribution companions and shoppers who’re avid in regards to the enterprise, ‘prosumers,’ if you’ll,” Zelnick mentioned. “That served an important objective for us, particularly once we had new merchandise to indicate.”
He continued: “And I believe for a time frame, among the giant gamers within the enterprise took E3 with no consideration and determined to step away from the present, however nonetheless be within the publicity enterprise on the identical time and in the identical location, and I believe that’s problematic. I believe you both should assist the present, or there is not going to be a present.”
E3 2023 was cancelled by organiser the Leisure Software program Affiliation and occasions agency ReedPop in March of this yr.