Sega Sammy has launched its financial results for FY2024 Q2, confirming that gross sales for Sonic Superstars, launched earlier this yr on October seventeenth, 2023, have been “barely weaker” than the agency had anticipated (thanks, VGC).
Regardless of this, Sega stays assured within the title, emphasising that the Sonic IP tends to promote a lot better in the course of the months of November and December, and so it has ramped up advertising and marketing for the sport to facilitate this.
Finally, Sega is hopeful that Sonic Superstars can no less than match the gross sales for Sonic Frontiers, which managed to shift virtually 3 million copies as of February ’23, “vastly exceeding” Sega’s expectations.
This is precisely what Sega needed to say:
“Sonic Superstars was launched in October, which is a barely weaker begin than we had anticipated, however in actuality, when Sonic IP sells probably the most is especially November to December, and greater than 90% of this title’s advertising and marketing price will probably be spent within the Thanksgiving and vacation season from November onwards. Though within the monetary outcomes introduced right now, we’re forecasting this title’s gross sales barely weaker with the view of the standing of begin talked about above, we plan to proceed our advertising and marketing efforts to promote on the identical degree as Sonic Frontiers.”
Sega’s efforts in boosting the advertising and marketing for Sonic Superstars could be seen within the UK by way of a particularly impressive installment at Westfield, London, showcasing enormous Lego Sonic builds and a large cuddly Sonic suspended within the air. Lovable.