Sony Footage Leisure is reportedly teaming up with funding agency Apollo International Administration to amass media big, Paramount. In keeping with The New York Occasions, Sony has but to formally submit a bid as Paramount is solely in talks with Skydance for a deal, however traders are “considerably” pushing again on a possible take care of Skydance, leaving the door open for different firms.
NYT claims that Apollo beforehand tried to buy Paramount however there have been issues over the corporate’s funds. A joint bid with Sony will tackle these issues. One of many methods each firms could proceed is for Sony to develop into majority proprietor whereas Apollo holds a minority stake. NYT provides that it’s totally attainable that Sony won’t find yourself making a bid in any respect.
With relevance to gaming, Paramount is behind the Sonic film franchise, Knuckles TV present, and Halo TV collection, amongst others. If the aforementioned deal goes by, bringing Paramount underneath the Sony Footage umbrella will assist the corporate increase its cross-media efforts which have lately seen its gaming properties get the Hollywood remedy. Sony Footage and Sony Interactive Leisure have been more and more working collectively, producing content material underneath the PlayStation Productions label.
NYT didn’t say when Sony is predicted to make a bid, if it decides to go forward with one.