Growth veteran Matt Shell has reportedly handed away.
The information was introduced by The Sport Awards’ Geoff Keighley, who posted on Twitter that the LucasArts alum had died following a coronary heart assault. Shell spent nearly all of his 27-year profession working for LucasFilm – firstly in a 14-year tenure working within the firm’s advertising division, earlier than transferring to be director model advertising over at Disney. In that function he oversaw licensing of the Star Wars video games to different studios. Shell departed the Home of Mouse in 2022, however continued to work on video games as a self-employed guide.
“In case you’ve performed a Star Wars recreation over the previous 2 many years, Matt Shell was a key a part of bringing it to life at LucasArts,” Keighley wrote.
“Shockingly, Matt handed away this week from a coronary heart assault.
“Matt was an unbelievable individual with an enormous coronary heart — variety, loyal, laborious working and all the time humorous. He introduced a smile to each assembly.
“RIP to Matt Shell, one of many actually nice individuals within the gaming trade.”
World PR lead for EA Sports activities Ray Almeda additionally took to Twitter to pay his respects.
“Devastated to listen to the information concerning the tragic passing of our pal Matt Shell,” he wrote. “I knew Matt for a couple of decade as we labored collectively to carry Star Wars video games to everybody as we traveled the world. He had been doing it with LucasArts for 20 years. We’ll miss his jokes, love for Sticky Toffee Pudding, BBQ experience, celebrating Warriors championships the night time of, and naturally his profound fandom for his SF Giants. Relaxation in Paradise my pal and Might the Drive be with you, all the time.”