Japanese publishing large Bandai Namco has stated that its advertising and marketing push for Elden Ring enlargement Shadow of the Erdtree is its “most bold” for DLC up to now.
Speaking to GamesIndustry.biz, Anthony Macare – the corporate’s European advertising and marketing and gross sales boss – stated that it’s developer FromSoftware’s greatest enlargement to this point.
“We envision Shadow of the Erdtree as a monumental milestone,” Macare stated. “It’s not merely an enlargement; it’s the most important FromSoftware [expansion] ever crafted, transcending the standard scope of downloadable content material.”
He continued: “Recognising the importance of this launch, we’ve approached the advertising and marketing of this enlargement with the identical vigour and dedication as we might for a brand-new title,” he stated. “From the preliminary announcement to the discharge, we’ve allotted a considerable funds and assets to make sure the marketing campaign’s affect matches the content material’s high quality.
“This marketing campaign is unparalleled in its scale and by far our most bold for an enlargement.”
Elden Ring launched again in 2022 and has shifted over 25 million copies to this point. The Shadow of the Erdtree enlargement is out at this time (June twentieth).