Retail and tech large Amazon says that it needs its video games enterprise to be releasing extra than simply MMOs.
Speaking to GI.biz, the corporate’s EMEA publishing boss John Rosenblatt stated that it was diversifying its output “fairly quickly”. So far, Amazon’s important releases have been New World and Misplaced Ark – made by Smilegate – each of that are MMOs. Just lately the corporate unveiled co-op dungeon crawler King of Meat, which is being made by UK studio Glowmade.
“Our technique has at all times been to develop and publish video games of the best high quality,” Rosenblatt stated.
“We’re not hell-bent on it simply being MMOs. As you may see with the latest announcement of Maverick and clearly Crystal Dynamics for Tomb Raider, plus the MOBA being made in our Montreal studio, we’re really actually diversifying our portfolio fairly quickly and we wish to proceed to do this.
“It is actually vital for us to proceed to construct wonderful video games, but in addition make it possible for the video games are various of their look and their really feel. King of Meat was simply a great alternative for us to work with a really gifted group in Guildford, and actually develop that sport out into one thing a lot larger than perhaps they’ve deliberate.”
Rosenblatt went on to say that the corporate is not on the lookout for something particular because it tries to broaden its output. Quite they’ll “comprehend it when [they] see it”.
“We’re not targeted essentially on genres, we’re not targeted essentially on areas — though clearly my remit is to essentially develop our European expertise,” he stated.
“We simply really feel like after we see the correct sport on the proper time, we wish to be in with a shout of signing it.
“We’re not going to sort of have this Amazon video games picture, that it ‘seems like an Amazon sport’. We simply need our clients to have an incredible time with our video games.”
