Behaviour Interactive has acquired fellow Canadian agency Fly Studio.
No determine has been positioned on the deal, which sees the 25-strong outfit be a part of the Useless by Daylight agency’s providers division. The Montreal-based firm is a specialist within the location-based leisure market. It was based again in 1996.
“Fly Studio is a crucial participant in Montreal’s world-famous mixed-media leisure ecosystem, and we’re at all times looking out for modern enlargement alternatives,” stated Wayne Meazza, EVP of the aforementioned Companies arm.
“I’m thrilled so as to add Fly’s gifted crew to our fast-growing division and I’m assured they’ll really feel proper at house with Behaviour.”
Fly Studio’s president and govt producer Jean-François Talbot added: “Behaviour is likely one of the pioneers of Canada’s interactive leisure business and we’ve got lengthy been followers of their work. To now be a part of the Behaviour crew as colleagues is a very thrilling alternative for everybody at Fly.”
This comes two months after Behaviour introduced that it was shedding 45 members of employees.